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Attention Intelligence

Deep dives into the mechanics of effective advertising. Explore the latest insights on Context, Canvas, and Creative to help you move from buying impressions to buying attention.

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What is Attention as a Service (AaaS)?

Attention Intelligence
Attention as a Service (AaaS) is the fixed-price model that replaces volatile CPM bidding with guaranteed, completed video views. Learn how AaaS works, why it exists, and how VISTY delivers it.

Why CPM Is a Broken Model (And What Replaces It)

Attention Intelligence
CPM advertising promises reach but delivers waste. Learn why 85% of ads fail the attention threshold, how Q4 price spikes drain budgets, and what fixed-price CPCV offers instead.
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